The partners behind Virago Media have more than 25 years of combined journalistic experience covering a diverse range of sectors including health, finance, technology, environment, lifestyle and design, and an extensive network of media contacts at all levels of the industry.
Ruth’s media career started in 1995 and she has since worked on a series of publications, including The West Australian, where her key responsibility was editing the award-winning Health + Medicine lift-out.
In more recent years, Ruth has used her extensive media experience and industry contacts to run media training seminars, provide advice to clients, and write for a wide range of publications.
She specialises in taking complex and challenging subject areas and translating them to a wider audience in a simple and engaging manner.
Fran began her career with The West Australian in 1997, and during her ten years with the State’s leading media outlet held roles including senior business reporter and editor of the paper’s commercial property and information technology sections.
On leaving The West, Fran drew on her experience as a senior reporter working in a daily print newsroom to branch out into media liaison and editing roles with large corporate entities, as well as copywriting and internal communications for a range of Government and non-Government clients.
She has also maintained her love of journalism and the written word by writing for newspapers and magazines on a freelance basis.
We can help you get your message out to the audience you want to reach, or assist you in ensuring your internal communication materials are effective, polished and professional.
Our services include:
Talk to us about your media needs to see how we can help you.
Journalists are bombarded with information every day, from a wide range of sources. Virago Media can help you successfully navigate this constantly changing landscape by cutting through the noise and make your message heard.
If you need to ensure you're communicating clearly with your staff, clients or customers, we can help you prepare, refine and deliver your message.
If you want to tell your story, write your corporate profile or present a new face to the world, we can help you develop a strategy to do this.
We don't churn out press releases that will never be read, but we do know what journalists want and how best to provide it in a way that suits you and your organisation.
We can work with your words or write them for you, and present them in any way you desire.
Virago Media works with an extensive network of experienced graphic designers, web specialists and professional photographers, allowing us to provide you with a complete service to meet your requirements.
Ruth Callaghan: 0422 910 950
Fran Lawrence: 0419 045 403